Case studies :: London Bridge attraction, widespread print and broadcast - The Mirror, London Evening Standard, BBC South East, Capital Radio,

London’s newest – and scariest – attraction, the London Bridge Experience appointed Exclusive in October 2007, and has already enjoyed substantial media coverage.

When builders at the attraction were spooked by ghostly goings on, exclusive timed the story to go out for Halloween 2007 – and gained widespread print and broadcast coverage as a result.

Among those running the story were The Mirror, the London Evening Standard, London Tonight, BBC South East and Capital Radio, providing the perfect launch-pad to drive online advance ticket sales.

A celebrity party and press launch provided further opportunities for coverage - and in its first months of trading the London Bridge Experience was well on the way to attracting its targeted 300,000 visitors a year.